in the
current economic climate, the information about fuel economy is extremely
important
One man commented that in the
current economic climate, the information about fuel economy is extremely
important. We couldn’t agree more. As is often the case, the environmental
credentials of the car are as important as the running costs when it
comes to choosing a vehicle. If consumers do not have the information
presented in a way that they can both easily see and understand, their
attempts to buy a fuel efficient car can be pretty near impossible.
When car sales figures were
released recently, sales of all types of car were down, apart
from the smallest cars. Research shows that consumers often think ‘small
car = low emissions and smaller fuel costs.’ Whilst it’s true that
your average small car is going to emit less than say a two and a half
ton 4x4, it clearly isn’t as simple as that.
We think it’s time consumers
were armed with all the facts they need in order to buy the car that
suits their pocket and the planet. It would even boost the economy -
if car buyers could buy with confidence, they would surely be more likely
to make a purchase, and a well-informed one at that.
We Are Futureproof are working hard to
make illegible and confusing information on car ads a thing of the past.
Our hope is that our research ahead of the forthcoming revision of the Car Labeling Directive by the EU Commission will bring
that day closer.
You can watch the new video by clicking here
For more information about our work with other NGO's on advertising in Europe please visit www.drivingthechange.eu